Fear Free® is an educational company whose mission is to alleviate fear, anxiety, and stress in pets. Sounds simple enough, but it turns out that despite our good intentions, we've actually been doing things wrong, as veterinarians, pet professionals, and owners. By learning to listen to pets through their body language and putting ourselves in their place so as to see the world through their eyes, we are on our way to implementing the Fear Free principles. Founded in 2016 by America’s veterinarian, Dr. Marty Becker, Fear Free according to their website, "has become one of the single most transformative initiatives in the history of companion animal practice, providing unparalleled education on emotional wellbeing, enrichment, and the reduction of fear, anxiety, and stress in pets and improving the experience of every human and pet involved." So join the Fear Free movement today as we all play a vital part in this endeavor to take the “pet” out of “petrified,” as their tagline so cleverly quips!
To learn more:
Veterinary and pet professionals go to FearFreePets.com
Pet owners go to FearFreeHappyHomes.com
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